Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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What the next-generation consumer wants from your brand and your products.

At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.

Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.

As we journey towards 2021, technology will not just be about what it can do, but what we can do with it.

In our increasingly visual age where we have a surplus of information and a shortage of time, color will be an increasingly important way to cut through the noise.
