Blog

We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
Discover WGSN and Coloro’s Key Colours for A/W 26/27, which will reflect the need for balance, excitement and stability and explore how these colours will be essential across industries and regions, shaping trends and influencing decision-making around the world.
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We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.
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From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Attitudes towards caregiving are changing. A new era of parenting is emerging.
The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.
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Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.
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