WGSN Fashion trend forecasting enables you to future-proof your product with actionable guidance through the fashion industry’s transformational shifts, from sustainability targets and changing consumer lifestyles to digital design.
Our fashion experts collate and contextualise research, data and design influences from across the globe. From scientific innovation and social media to catwalks and ecommerce, our extensive research streams are validated with a combination of data sources to bring you strategic forecasts fundamental to planning and designing future collections.
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Fashion in action
WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you create fashion products that are right for your consumers.
Subscriber features
Accessories, Active, Colour, Denim, Footwear, Intimates, Jewellery, Kidswear, Knitwear, Materials & Textiles, Menswear, Prints & Graphics, Swimwear, Womenswear and Youth.
Our unrivalled combination of trusted trend research, with the power of data science, delivers accurate and actionable forecasts and reports, including Big Ideas, Seasonal forecasts, Colour forecasts, Sustainability and Trend Curve analysis.
Long-term and close to season trends, catwalk, e-commerce/retail, global street style images and live reporting from trade shows.
Coloro, Pantone, NCS, CNCS and Archroma libraries to build your own colour palettes. Royalty-free prints, graphics and 2D and 3D CAD designs. Early concepts for colour, material, silhouette prints and style. Commercial collections for key retail drops. City by City guides with hyper-local curated insights.
Access to exclusive invite-only Trend Talks and webinars on current topics, including Big Ideas, Future Innovations, Social Media Drivers, Seasonal Trends, Future Consumer and Global Colour.
One of the most extensive image libraries in fashion with 25 million hi-res, zoomable and searchable images and over 2,500 industry-specific keywords for filtering your results, covering catwalks, retail windows, in-store displays, trade shows and street style.
Daily inspiration, fresh ideas and key emerging trends from across the world, curated by our global trend experts.
Data-driven charts and plans to help you understand how to prioritise your assortment mix and product phasing, including insights on balancing supply and demand to avoid costly overproduction.
Getting you ahead of change
Loungewear
Cross-category loungewear or ‘life-wear’ ranges were reported by WGSN in 2017, across trade shows and led by brands such as Hanro, Asceno and Lunya.
We then tracked the evolution as the desire for comfort, the popularity of multi-use garments and the increase in working from home propelled its growth.
Explore our trend confirmation to find out how WGSN helped clients get ahead of the loungewear trend.
Who uses Fashion
WGSN's consumer, lifestyle and product design forecasts power the most valuable global brands.*
We’re fashion industry experts. We have a proven track record in inspiring some of the world’s largest fashion companies to create products you wear every day.
*Interbrand Best Global Brands 2020
Did you know?
Fashion is used in these industries:
Fashion
Home & Interiors
Consumer Electronics
Media & Entertainment
Lifestyle
Agencies & Advertising
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