Together, we create tomorrow

WGSN is the world's leading consumer trend forecaster. Our accurate forecasts provide global trend insights, expertly curated data and industry expertise to help our clients understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

25years of forecasting expertise

150+monthly trend reports

250+in-house industry and product experts, data analysts and advisory consultants

38cities across six continents tracked for deep local insight

£20minvested yearly in people, technology and content

6,500+clients from startups to Fortune 500 companies

What we do

WGSN accurately forecasts consumer, lifestyle and product design trends, empowering our clients to make confident decisions, adapt and stay ahead of an ever-changing consumer landscape and rapidly escalating climate priorities.

With a unique blend of global expert insights, unique data & analytics tools and cross-industry knowledge, WGSN helps businesses get ahead of the right trends. 

Who we work with

From startups to Fortune 500 companies, WGSN helps the most valuable global brands* in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech create outstanding products that consumers will want and need for years to come.

*Interbrand Best Global Brands 2023

Industries we serve
WGSN helps a vast range of industries anticipate consumer needs, and adapt their future strategy to create the products, services and experiences people will want.

Home & Interiors
Beauty, Health & Wellness
Food & Drink
Consumer Electronics
Media & Entertainment
Hospitality & Travel
Agencies & Advertising

Our Methodology

Through our highly complex and diligent methodology, we combine quantitative and qualitative data and global, cross-industry expert knowledge to forecast with confidence and accuracy.

Find out more


Data & Analytics

From social media and catwalk shows to ecommerce, search and consumer sentiment, our unique data sources are brought together by our experts to provide incredibly accurate forecasts.

Find out more about our data and forecasting algorithm

Find out more

Responsible Business

WGSN is focused on supporting our community and having a positive impact on people, the planet, and the customers we serve.  

Find out more