Latest Resources

White Papers

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Future Consumer 2027: Emotions
E-Commerce Reinvented - TikTok x WGSN
Top Trends 2025

Case Studies

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WGSN + Bella Maison - Customer Story
How WGSN helped Bella Maison turn travel-inspired ideas into sellout, timeless collections
WGSN helped Bella Maison turn travel inspiration into sellout collections. Operating in a fast-paced Turkish market, the home decor brand utilised WGSN's trend and colour intelligence as the foundation for its creative direction, resulting in the successful "Travel by Bella Maison" collections.
Pastel-colored bath products and lotions on decorative white platforms.
Moose Toys captured the beauty-play sweet spot with help from WGSN
Known for its creativity and innovation, Moose Toys is one of the most forward-thinking toy companies in the world. From global sensations like Bluey to Little Live Pets, Moose pushes beyond conventional play to craft products that surprise and delight consumers worldwide.
GQ Apparel + WGSN Case Study
GQ Apparel refreshed Thai menswear with Nocturnal Living trends forecasted by WGSN
WGSN’s long-term macro trend insights shaped GQ Apparel’s entire CoolTech underwear launch, from product design and colours inspired by the night sky to marketing concepts and an innovative nightclub launch event.

Sample Forecasts

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Asia Shopper Priorities 2026
Asia Shopper Priorities 2026
Catwalks: Women’s Key Trends S/S 26
TrendCurve 26/27: Alcohol & Low/No

Events

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British Beauty Council
April 30, 2026
WGSN x British Beauty Council
London, United Kingdom

WGSN has proudly supported the British Beauty Council since 2019. Together, we’re offering BBC and WGSN members an exclusive forecast, where WGSN Beauty Strategist Pia Fisher will decode the future of GLP-1s, revealing implications for the beauty industry across all categories.

By invitation only.

Lives of Tomorrow: “Cashier number AI, please!” Welcome to the future of retail
May 12, 2026
Exclusive Preview: “Cashier number AI, please!” Welcome to the future of retail
Virtual

Join us live for an exclusive first look at our upcoming Retail Forecast conversation with Carla Buzasi and Laura Saunter, and hear it before the full podcast episode is released.

Register now

Podcasts

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digital product passport
| 29:36
Create Tomorrow: Digital Product Passports – Wearing The Golden Ticket
woman smiling at camera
| 25:35
Create Tomorrow: Why Are We Renting Out Our Clothes?
friends on skateboards
| 28:22
Lives of Tomorrow: How Fourth Spaces Are Redefining Community

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