In an economic, political and cultural landscape paralyzed by fear, anxiety and stress, play will be an essential coping mechanism for all demographics as a tool for self-discovery, connection, inspiration and well-being. Join Daniela Dantas, WGSN VP Latam, and discover how strategic joy will playfully represent this fusion of influences in products and services, helping to foster more human and authentic interactions, resulting in greater trust, loyalty and long-term affinity.

In this meeting we will talk about the 5 main trends that were present in the catwalks of the O/I 25/26 season.

Join WGSN Head of Consumer Success, APAC, Jen Li, to discover the consumer insights that will shape 2025 and beyond, and explore retail strategies to meaningfully connect with consumers.