Latest Resources

White Papers

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WGSN + Cosmoprof Asia - Beauty Packaging Futures 2028
WGSN + Cosmoprof Asia - Beauty Packaging Futures 2028
WGSN + Cosmoprof Asia - Future of Beauty 2028
WGSN + Cosmoprof Asia - Future of Beauty 2028
The Future of Lip Care

Case Studies

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Barry Callebaut Case Study
The Future of Chocolate: What’s Next for Confectionery?
Discover how WGSN helped the world’s leading chocolate manufacturer, Barry Callebaut, further amplify its trend scope across bakery, ice cream and beverages, to match its core chocolate reporting, thanks to a comprehensive suite of proprietary insights.
WGSN + Bella Maison - Customer Story
How WGSN helped Bella Maison turn travel-inspired ideas into sellout, timeless collections
WGSN helped Bella Maison turn travel inspiration into sellout collections. Operating in a fast-paced Turkish market, the home decor brand utilised WGSN's trend and colour intelligence as the foundation for its creative direction, resulting in the successful "Travel by Bella Maison" collections.
Pastel-colored bath products and lotions on decorative white platforms.
Moose Toys captured the beauty-play sweet spot with help from WGSN
Known for its creativity and innovation, Moose Toys is one of the most forward-thinking toy companies in the world. From global sensations like Bluey to Little Live Pets, Moose pushes beyond conventional play to craft products that surprise and delight consumers worldwide.

Sample Forecasts

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Colour of the Year 2028: Radiant Earth
Colour of the Year 2028: Radiant Earth
Asia Shopper Priorities 2026
Asia Shopper Priorities 2026
Catwalks: Women’s Key Trends S/S 26

Events

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Group of friends enjoying drinks and appetizers on a rooftop at sunset.
November 19, 2026
IWSR Client Conference 2026
London, United Kingdom

An exclusive day of insight into the forces reshaping the global drinks market. Industry experts from IWSR and WGSN, alongside external speakers, will unpack shifting consumer behaviour, category and market performance, and what it all means for the industry. You’ll leave with the data-led perspective you need to make confident decisions, plus the chance to connect with peers and our teams.

Invite only
December 2, 2026
Fandoms: The New Beauty Frontier
London, United Kingdom

In a webinar hosted by the British Beauty Council, WGSN Senior Beauty Strategist Pia Fisher explores how fandoms are becoming the new beauty frontier as a new form of social currency at the intersection of entertainment, identity and community. 

Registration coming soon

Podcasts

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| 28:44
Lives of Tomorrow: Winning The On-The-Go Consumer – Turning Journeys into Opportunities
Colorful gathering at a Nigerian cultural festival in Lagos, Nigeria.
| 25:04
Create Tomorrow: See Now, Buy Now: How Lagos Is Rewriting Fashion Week
Abstract long exposure shot of colorful light trails forming an infinity symbol against a black backdrop.
| 29.38
Lives of Tomorrow: Can Creativity Stay Human in the Age of AI?

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