Join WGSN at Rio2C and understand the parallel between Generation Beta and Alpha and talk about commonalities and differences between these two age groups.

Join WGSN CEO, Carla Buzasi, at Shoptalk in Barcelona, Europe’s home for retail innovation. Head over to Track 1, Understanding The Changing Consumer Landscape at 15:25-16:05 CEST to discover the Shopper Forecast for 2026. From Spaving to Wellness Overwhelm, we’ll provide you with the trends shaping the retail landscape for the year to come.

Capture the hearts (and wallets) of tomorrow's consumers and prepare to win as Carla Buzasi, CEO of WGSN, unveils the critical STEPIC Personas and Emotions shaping consumer behaviour in 2027.