Daily insights on your brand against competitors, through the eyes of your consumer

WGSN Barometer is a quantitative daily tracker solution that provides accurate real-time views of your brand performance, your market and your consumers, to measure, support and inform the strategies needed to succeed.

We help you identify underlying patterns that are affecting consumer demand, brand perception, experience measures, competitive activity and behavioural segmentation through the most in-depth consumer survey in the fashion industry, and provide you with actionable insights and recommendations to stay ahead of the competition.

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Subscriber Features

Barometer - A bar chart featuring brand data 

  • 17,500 interviews a month 
  • Covers US, UK & Germany consumers, aged 16-74
  • Interlocking quotas set at a daily, weekly and monthly level; by age, gender, region, socio-economic group to ensure national representation
  • 150+ measures asked across 200 fashion retailers and brands
  • Engaging 16-18 minute questionnaire, which can be completed on all devices
  • Respondents permitted to complete the survey a maximum of twice a year

Barometer - bespoke quantitative research 

  • Access to panels globally
  • Ability to isolate key target audiences
  • Typically 10-15 minute surveys with interviews conducted in local language and findings translated into English
  • Retail analyst and sector expertise, to design and interpret research in context
  • Actionable insights and recommendations given, depending on scope of project
  • Final presentation provided in PowerPoint and video

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