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Our design direction inspires the products, experiences and services your consumers will want to buy; from how they should look and taste to feel and function.

Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.

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WGSN helps you create the right products

Meeting the
challenge

Group of clay pots

We helped this retailer design a range that far exceeded sales targets

Peapod Digital Labs (PDL) is the digital, ecommerce and commercial engine of Ahold Delhaize USA, one of the nation’s largest grocery retail groups which includes brands such as Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Its Trends team is focused on innovation and new product design for the general merchandise and seasonal gifting ranges that are sold by the U.S. brands. With the goal of creating standout products that sell through quickly in store, they’re constantly on the lookout for the latest trends and consumer insights.

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We support a wide variety of sectors and industries including:

Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance
Retail
Manufacturing

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Through our trend forecasting subscription and bespoke consultancy services, we can help you create products that are right for your consumers. 

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