AI Image Policy

WGSN uses AI (artificial intelligence) tools to generate fresh, future-focused concepts and designs – we call it visual forecasting. We are committed to ensure AI images are published openly and responsibly while respecting intellectual property rights. For transparency, we clearly credit our AI-created imagery as used on as "WGSN AI Image”.

Externally produced, artificially generated images may also be used in our content from reputable and reliable sources showcasing the same transparency as our own. We carefully vet each image, ensuring they meet our standards and are appropriately credited before publication. We will not publish any AI-generated content where the original creator cannot be verified.

If you have any questions or concerns about our AI images policy, please reach out to us at