Understand consumer behaviour and lifestyles

We help you visualise the future through the eyes of your consumers, with unrivalled insight into the way they’ll think, feel and behave for years to come.

Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.

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WGSN enables consumer-first innovation

Case study

Meeting the challenge

We helped this cosmetics brand reposition its product line in China

Looking to relaunch its hit product in China, this leading Japanese cosmetics brand set itself the goal of becoming the cosmetic brand of choice for Millennial-Minimal Chinese consumers. With little physical presence in China and a target persona that needed evolving and updating, it looked to WGSN and Yimian to help understand local consumers, emerging narratives, and customer engagement opportunities. Alongside its commercial goals in China, the company also wanted to shift their product line positioning to be more global and relevant. 

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Did you know?

WGSN supports a wide range of sectors and industries, including:

Home & Interiors
Beauty, Health & Wellness
Food & Drink
Consumer Electronics
Media & Entertainment
Hospitality & Travel
Agencies & Advertising

Find out what WGSN can do for your industry

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WGSN in action

Through our subscription and bespoke consultancy services, we help your business get ahead of consumer and lifestyle trends.

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