Understand consumer behaviour and lifestyles
We help you visualise the future through the eyes of your consumers, with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
WGSN enables consumer-first innovation
Meeting the challenge
We helped this cosmetics brand reposition its product line in China
Looking to relaunch its hit product in China, this leading Japanese cosmetics brand set itself the goal of becoming the cosmetic brand of choice for Millennial-Minimal Chinese consumers. With little physical presence in China and a target persona that needed evolving and updating, it looked to WGSN and Yimian to help understand local consumers, emerging narratives, and customer engagement opportunities. Alongside its commercial goals in China, the company also wanted to shift their product line positioning to be more global and relevant.
WGSN supports a wide range of sectors and industries, including:
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Media & Entertainment
Hospitality & Travel
Agencies & Advertising
Find out what WGSN can do for your industry