Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
WGSN Insider
Cassandra Rosenthal
Podcasts
Events
São Paulo, Brazil
WGSN x Luxury Congress
September 2, 2025
In a dynamic and challenging global scenario for the coming years, maintaining relevance will require rethinking luxury as an ecosystem of meaning, purpose, and connection. Discover the key consumer behaviors and influences that will impact the luxury segment in the coming years in this talk in partnership with E-commerce Brasil.
Berlin, Germany
WGSN x IFA Retail Leaders Summit
September 4, 2025
As consumer behaviour evolves in the digital age, go-to-market strategies for brands and retailers in home and consumer tech must transform to stay competitive. Lisa Yong, WGSN’s Director of Consumer Technology, explores the future drivers of consumer behaviour and how brands can respond with agility and innovation in an exclusive session at IFA’s Retail Leaders Summit.
Invite-only
Berlin, Germany
WGSN x IFA
Get ready to explore the future of technology. Join WGSN’s Carol Aquino, Head of Consumer Tech and Abdulrahman Hadi, UX Trend Strategist for Consumer Tech at IFA, the world’s largest home and consumer tech event, to discover the latest trends and technologies shaping tomorrow.