What we deliver
Your bespoke consultancy service
Identify your next growth opportunity by leveraging the unrivalled insight of our trends team and the power of our proprietorial data. Our Mindset consultants help you stay relevant by understanding what trends mean for you and when and how to adopt them. With crucial early insights into changes in behaviours, attitudes and beliefs of consumers and shifts in culture, economy and technology, you can create hyper-targeted products.
Our consultants help you with
- Reaching new consumers and markets
- Understanding your future consumers' behaviours and expectations
- Personas development – developing rich portraits for effective targeting
- Consumer journeys – defining new digital and retail opportunities
- New retail strategies – understanding how to win in a disruptive landscape
- Social storytelling and content-led marketing
- Macro drivers and moonshot projects – which trends should drive your innovation
Product strategies and creative direction
- Product positioning for key markets
- Differentiating your product from its competition, online and offline
- Future-led colour, materials and finish (CMF) and marketing
- Data-led assortment planning and pricing intelligence
- Sustainability strategies
Bespoke trend research, reports and presentations
Whether you’re opening in a new market or restructuring your business, we can create an ad-hoc trend report or deliver an in-house presentation.
Consumer strategies and personas
We bring your consumer to life and ensure all your teams know who they are, what they want and fall in love with them.
Creative and innovation workshops
Our workshops will inspire your team and develop their creative thinking. We take trends and big data alongside your brief to co-create alternative solutions together.
Build a solid understanding of how global trends translate locally, applying brand and market filters to create commercially viable products through our one- to five-day workshops.
Have one of our team members as an extension of your team. Involve them in your design and marketing processes, involve them in your executive meetings to spark your best thinking or obtain research about your most pressing issues.
We leverage our proprietary data sources and expert analysis to help you identify problems and where your strategic challenges lie.
We work with you
Connecting the dots among future macro trends is key to spotting your next growth opportunity. The most important question we ask is: “Is this trend right for your brand, given your DNA and target consumer?”.
We only work on projects where we can help
We know what we can and can’t deliver. If we can’t answer your brief, we’ll tell you.
We complement your expertise
We’re listeners and observers and acknowledge you know your business better than we do. We use your insights and complement them with our expert view.
We come from your industry
Our consultants have sat on your side of the table. They come from fashion, design and consumer research backgrounds.
We bring the global power of our entire network to you
WGSN is a truly global community of creative leaders, practitioners and influencers. Working with us gives you access to the network we’ve built over 25 years.
We don’t find problems, we create solutions
We leverage the strengths of your brand to find solutions for your business.