Develop products that satisfy the tastes of your future consumer

WGSN Food & Drink trend forecasting provides an unparalleled cross-industry view of the consumer trends impacting food and drink, so you can create winning products that will delight your future consumers.

We connect evolving consumer behaviours and lifestyles to emerging global trends, providing you with the strategic foresight you need, two to 10 years out, to identify white space opportunities for food and drink innovation, enabling your brand to lead and stay ahead.

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Food & Drink in action

WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you develop food and drink products that satisfy the tastes of your future consumers. 

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Subscriber features

fd - product focusFood, Drink, Packaging, Ingredients, Cuisine & Flavour, Health & Wellness.

Food & Drink - Forecast & ReportsOur unrivalled combination of trusted trend research, backed by data, to deliver accurate and actionable forecasts and reports, including Product and Packaging Forecasts, Personas, Big Ideas, Future Of Food & Drink, and Packaging and Trend Curve analysis. 

Trade Show and Industry CoverageThe latest themes, trends, key products and brands direct from the world’s most important food and drink product and packaging trade shows. 

fd - design toolCity by City guides with hyper-local curated insights.

Food & Drink - Trend Talks and WebinarsAccess to exclusive invite-only Trend Talks and webinars on current topics, including Big Ideas, Future Innovations, Social Media Drivers, Seasonal Trends, Future Consumer and Global Colour. 

Food & Drink - FeedDaily inspiration, fresh ideas and key emerging trends from across the world curated by our global Food & Drink trend experts. 

Getting you ahead of change

Mexican Spirits

In 2017, WGSN called out the growth opportunities for Mexican spirits, driven by more healthful living and the changing perception of sugar. By 2020, online retailer Drizly reported mezcal sales surged 600 percent year over year. In 2020, WGSN Food & Drink shows how changing consumer values support Mexican spirits, and that beyond tequila and mezcal, there is also growth opportunity for lesser-known spirits. In 2023, WGSN forecasts the rise of Sotol, one of Mexico’s lesser known spirits.

Explore our trend confirmation to find out how WGSN helped clients get ahead of the Mexican spirits trend.

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Who uses Food & Drink

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WGSN's consumer, lifestyle and product design forecasts power the most valuable global brands.*

We’re food and drink industry experts. We have a proven track record in inspiring some of the world’s largest food and drink companies to create products you eat, drink and experience every day.

*Interbrand Best Global Brands 2020

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Food & Drink is used in these industries:

Food & Drink
Beauty, Health & Wellness
Home & Interiors
Agencies & Advertising

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