Develop products that satisfy the tastes of your future consumer

WGSN Food & Drink trend forecasting enables you to innovate today, to develop the products that your consumers will want to eat, drink and experience for years to come, with the most accurate forecasting in consumer, lifestyle and product design trends.

From plant-based nutrition to the impact of Covid-19 on lifestyle and cooking habits, our experts predict the trends 2-10 years out that show you where to go next, and white space opportunities that you can get behind right now. 


Request a demo

Food & Drink in action

WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you create food and drink products that are right for your consumers. 

Get access

Subscriber features

fd - product focusFood, Drink, Packaging, Ingredients, Cuisine & Flavour, Health & Wellness.

Food & Drink - Forecast & ReportsOur unrivalled combination of trusted trend research, backed by data, to deliver accurate and actionable forecasts and reports, including Product and Packaging Forecasts, Personas, Big Ideas, Future Of Food & Drink, and Packaging and Trend Curve analysis. 

Trade Show and Industry CoverageThe latest themes, trends, key products and brands direct from the world’s most important food and drink product and packaging trade shows. 

fd - design toolCity by City guides with hyper-local curated insights.

Food & Drink - Trend Talks and WebinarsAccess to exclusive invite-only Trend Talks and webinars on current topics, including Big Ideas, Future Innovations, Social Media Drivers, Seasonal Trends, Future Consumer and Global Colour. 

Food & Drink - FeedDaily inspiration, fresh ideas and key emerging trends from across the world curated by our global Food & Drink trend experts. 

Getting you ahead of change

Oat Milk

Back in 2014, WGSN forecasted the mainstreaming of plant-based lifestyles amid consumers’ growing allergy, health, sustainability and animal welfare concerns. By 2018, plant-based food sales growth was ten times that of all retail foods – with oat milk becoming the fastest-growing plant-based milk in the US and UK.

Explore our trend confirmation to find out how WGSN helped clients get ahead of the oat milk trend.

View now

Who uses Food & Drink

Who uses beauty logos

WGSN's consumer, lifestyle and product design forecasts power the most valuable global brands.*

We’re food and drink industry experts. We have a proven track record in inspiring some of the world’s largest food and drink companies to create products you eat, drink and experience every day.

*Interbrand Best Global Brands 2020

Who uses beauty logos

Did you know?

Food & Drink is used in these industries:

Food & Drink
Beauty, Health & Wellness
Home & Interiors
Agencies & Advertising
CPG & FMCG
Lifestyle

Find out what WGSN can do for your industry

Get in touch

Get monthly
trend insights