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Meet future demand

Understand how consumer behaviour, values and lifestyles are impacting the food and drink industry to develop the products that meet future consumer demand.

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Differentiate and delight

We provide the context, analysis and actionable insights to help you identify white space opportunities to enable your brand to lead and stay ahead.

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Stay ahead of the changing retail landscape

Seize new market opportunities and accurately trade products in-store and online with emerging trends that will have a significant impact on the Food & Drink industry. 

What we offer

Essential future forecasts

We connect evolving consumer behaviours and lifestyles to emerging global trends, providing you with the strategic foresight you need – two to 10 years out – to support your innovation timeline.

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Product direction

Explore how our predicted macro forecasts, consumer emotions and lifestyle shifts translate into category-specific forecasts that support your product development and innovation strategy. Our 200+ trend forecasts are grounded in our STEPIC™ annual macro forecasts, showing you how these trends will influence ingredients, packaging and flavours across product categories.

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TrendCurve

Our WGSN TrendCurve forecasts use proprietary data sources, machine learning technology and analytics interpreted by our strategists to track trend growth through four stages of adoption to showcase how a trend is rising and what the biggest areas of opportunity are around it.

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Trade show coverage

Get the latest trends, themes, innovations, brands and disruptors from the world’s most important trade shows in the food, drink and packaging industries to support your product development, buying and packaging design.

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Explore more features

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Trend Forecast Database

Surface the trends most relevant to you and go from insight to action in one connected space.
 
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City by City

Discover the best of global cities for travel inspiration and planning.
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Events + Culture

Your all-access pass to the moments that matter most to your consumers.
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The Feed

An up-to-the-minute, continuous stream of fresh direction from around the globe.
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Pulse

Our GenAI-powered Pulse tool puts our intelligence at your fingertips.

Every team gets better with WGSN

Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.

Innovation & Strategy

Drawing on WGSN’s multi-industry ecosystem, our long-range trend forecasting connects the dots in emerging trends to identify white space opportunities for Food & Drink innovation, enabling the creation of new products that tomorrow’s consumers will buy.

Product Development & Packaging

Identify the biggest areas of opportunity for new product development, with specific actionable insights and implications across categories.

Marketing & Brand

Know how and where to launch products effectively through our in-depth coverage of consumer and platform updates with both a global and local focus.

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