From breaking the concept of chrononormativity to the emergence of a polarized parallel economy, join Daniela Dantas, VP of WGSN Latam and learn about the forces that will influence consumer decision-making in 2026.
Future Consumer 2026
Client-exclusive
Understanding the implications of tech advancements such as AI is as critical as understanding the consumer at the forefront of its adoption. In this must-tune-in 40-minute session, you’ll leave with a clear set of engagement strategies for a consumer motivated by technology – the superpower that drives the innovations that appeal to them.
Join WGSN Head of Client Engagement Quentin Humphrey for an exclusive deep dive into our annual hero report, Future Consumer 2026. Meet the consumer profiles who will define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits and help you secure market share.
Why wait? Start designing for your 2026 consumer right now. Coloro Ambassador Chloe Jerrard will delve into the power of color and why it’s business-critical to connect it to your consumers. Using the principles of semiotics, we’ll translate the sentiments from Future Consumer 2026 into future-ready and actionable color palettes.
Neste webinar, a especialista em tendências da WGSN, Raquel Dammarco, explorará as principais oportunidades de produtos e estratégias que irão repercutir com o Consumidor do Futuro 2025 para a indústria de interiores.
En este seminario web, la experta en tendencias de WGSN, Christian Acquisita, explorará oportunidades y estrategias de productos clave que resonarán con el Consumidor del Futuro 2025 para la industria de interiores.
What will drive progress in society, technology, the environment, politics, industry and creativity in 2026?
Andrea Bell, Director of Insights at WGSN uncovers the six macro themes that will spur change across all industries in 2026 in the Grand Auditorium at Apas Show 2024.