WGSN Beauty trend forecasting helps you make informed and successful decisions around future products, with unrivalled consumer and lifestyle forecasts, and innovative product design direction.
We provide unique, in-depth coverage of consumer, lifestyle and product design trends, so you can lead the way in delivering ethical, equitable and more sustainable beauty products and experiences.
Skincare, Haircare, Bath & Body Care, Fragrance, Colour Cosmetics.
Our unrivalled combination of trusted trend research, backed by data, to deliver accurate and actionable forecasts and reports, including Seasonal and Colour Forecasts, Personas, Big Ideas, Future Of beauty categories and Trend Curve analysis.
City by City guides with hyper-local curated insights.
Access to exclusive invite-only Trend Talks and webinars on current topics, including Big Ideas, Future Innovations, Social Media Drivers, Seasonal Trends, Future Consumer and Global Colour.
Daily inspiration, fresh ideas and key emerging trends from across the world curated by our global trend experts.
The Magic of Mushrooms
WGSN highlighted the potential of the super ingredient back in 2017. While these magical mushrooms won’t give you a euphoric high, this skin boosting, immunity supporting and wellness enhancing ingredient can be found in everything from skincare and haircare to supplements.
Explore our trend confirmation to find out how WGSN helped clients get ahead of the magic of mushrooms trend.
Who uses Beauty
WGSN's consumer, lifestyle and product design forecasts power the most valuable global brands.*
We’re beauty industry experts. We have a proven track record in inspiring some of the world’s largest beauty companies to create iconic products you use every day.
*Interbrand Best Global Brands 2020