Create the next generation of beauty products

WGSN Beauty trend forecasting provides unique in-depth coverage of consumer, lifestyle and product design trends across all beauty categories, helping you develop iconic and sustainable products for your consumers of the future.

We help you to make successful decisions around the formats, colours and ingredients of future products through actionable emerging trends and forecasts two to five years out, so you can lead the way in creating the next generation of in-demand beauty products.

Request a demo

Beauty in action

WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you create beauty products that are right for your consumers. 

Get access

Subscriber features

beauty_product focusSkincare, Haircare, Bath & Body Care, Fragrance, Colour Cosmetics.

Beauty - Forecast & ReportsOur unrivalled combination of trusted trend research, backed by data, to deliver accurate and actionable forecasts and reports, including Seasonal and Colour Forecasts, Personas, Big Ideas, Future Of beauty categories and Trend Curve analysis. 

Beauty - Design Tools & ResourcesImage Library containing searchable hi-res images across categories. City by City guides with hyper-local curated insights.

beauty - trendtalks and webinarsAccess to exclusive invite-only Trend Talks and webinars on current topics, including Big Ideas, Future Innovations, Social Media Drivers, Seasonal Trends, Future Consumer and Global Colour.

Beauty - The feedDaily inspiration, fresh ideas and key emerging trends from across the world curated by our global trend experts.

Getting you ahead of change


First tracked by WGSN back in 2012, the term ‘athleisure’ has become embedded in the fashion vernacular. With the global athleisure market estimated to reach $517bn by 2025, opportunities for beauty brands to get involved are huge. It’s no surprise that ‘ath-beauty’ is a category on the rise. 

Explore our trend confirmation to find out how WGSN helped clients get ahead of the ath-beauty trend.

View now

Who uses Beauty

WGSN's consumer, lifestyle and product design forecasts power the most valuable global brands.*

We’re beauty industry experts. We have a proven track record in inspiring some of the world’s largest beauty companies to create iconic products you use every day.

*Interbrand Best Global Brands 2020

Who uses beauty logos

Who uses beauty logos

Did you know?

Beauty is used in these industries:

Beauty, Health & Wellness
Home & Interiors
Agencies & Advertising

Find out what WGSN can do for your industry

Get in touch

Get monthly
trend insights