Consumer Insight
Sports & Outdoor
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Consumer Insight
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Colour
Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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Latest
Sports & Outdoor
Product Design
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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City by City
Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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Consumer Insight
Sports & Outdoor
WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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Popular
Fashion
Beauty
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Fashion
Sustainability
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More reads
WGSN
WGSN's CFO, Patrick Walker, shares his own personal story and experiences around Pride month, and talks about creating positive change and why he’s proud to work at WGSN.
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Sustainability
How can brands deliver during the cost-of-living crisis for eco-conscious consumers with limited purchasing power? WGSN has identified 'Nature as CEO' as one of the main trends to help brands tackle this dilemma and prioritise sustainability.
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Retail
City by City
Explore the artsy capital of Catalonia which stands out due to its striking retail, hospitality and culture spots.