Colour of the Year 2027: Luminous Blue

And just like that, it’s here. The highly anticipated 2027 Colour of the Year has landed, and it can’t be missed. Enter: Luminous Blue.

Why was Luminous Blue chosen?

Luminous Blue bridges the past, present and future. With interconnectedness as the defining theme going into 2027 and driving the Key Colour selection for S/S 27, this standout hue was the perfect headliner. While comparable to the semi-precious stone lapis lazuli – the basis of a vibrant blue pigment used for centuries – it also mirrors cobalt, the key ingredient for lithium-ion batteries that are powering our current energy transition. 

This vibrant blue shade embraces traditional craft and dyeing techniques, which continue to connect people through the transition of knowledge and skills.

Clare Smith (she/her), Senior Colour Strategist for WGSN, said: “We’re delighted to reveal our Colour of the Year for 2027, Luminous Blue. With a dynamic quality, it’s both mysterious and eccentric, with versatility and a broad appeal that will resonate from occasionwear to activewear. WGSN’s market-leading forecasts provide the world’s most valuable brands with insights of 93% accuracy.”

John Newton (he/him), Head of Colour Technology at Coloro, said “At Coloro, we’re proud to see the S/S 27 Key Colours come to life, knowing Coloro was fundamental to WGSN’s forecast. With colour accuracy central to what we do, each season, WGSN’s decision-making is streamlined with the team, trusting that they can rely on the Coloro swatches to communicate colour with ease.”

How brands can implement it: Luminous Blue IRL

Both gender inclusive and transseasonal, Luminous Blue can be applied broadly to apparel, with appeal across all categories. For tech, explore different finishes, from glossy and metallic to lacquered surfaces. For beauty, let Luminous Blue lead the way in colour cosmetics and packaging. For interiors, take inspiration from the hues’ traditional and crafted quality.

Ready to achieve this colour across your product range? Check out our Luminous Blue swatch, along with the rest of the WGSN x Coloro S/S 27 Key Colour swatches, for guaranteed, accurate and vibrant colour.