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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.
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Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.
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Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on.
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