Consumer Insight
Sports & Outdoor
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Consumer Insight
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Colour
Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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Latest
Sports & Outdoor
Product Design
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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City by City
Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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Consumer Insight
Sports & Outdoor
WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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Popular
Fashion
Beauty
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Fashion
Sustainability
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Consumer Insight
Attitudes towards caregiving are changing. A new era of parenting is emerging.
Interiors
WGSN experts report live from Milan Design Week, the world’s biggest event dedicated to design and innovation. Join our team on the ground as we showcase the most inspiring Colour and Interiors innovations across Milan.
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Beauty
The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.
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