Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Brands are rethinking their strategies to cut through and remain relevant
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Get exclusive insights from our latest Global Colour Workshop
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
Discover your key to Gen Z in Asia, Fandom Culture.