Consumer Insight
Sports & Outdoor
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Consumer Insight
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Colour
Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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Latest
Sports & Outdoor
Product Design
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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City by City
Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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Consumer Insight
Sports & Outdoor
WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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Popular
Fashion
Beauty
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Fashion
Sustainability
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More reads
Fashion
From elegant comfort to hyper textures and classic styles, discover the need-to-know runway trends from New York Fashion Week.
WGSN
Why is 2024 set for a warm glow? Special guest Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN’s head of colour Urangoo Samba to discuss WGSN’s colour of the year, Apricot Crush
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Fashion
As Copenhagen Fashion Week kick-starts the A/W 24/25 collections, we're seeing our predictions for the new season come alive on the catwalks. The three key trends WGSN spotted at the Copenhagen Fashion Week catwalks are: understated cool, romantic yet rebellious and hyper-feminine details.
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