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A clearer view of the global market

IWSR’s proprietary data combines shipment information from brand owners, distributors and importers with on-the-ground research, including in-person interviews with key industry players, store checks and online price collections. This helps you understand how beverage alcohol markets are performing and changing, with volume and value tracked across markets, categories, channels, price bands and brands.

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Insight into what’s changing

Explore the forces shaping consumer behaviour, category performance and product innovation. IWSR brings together consumer research, forecasts and expert analysis to help you assess opportunities and plan ahead.
 

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Expertise you can put to work

From understanding market shifts to answering specific business questions, IWSR’s data and expertise help you evaluate opportunities and shape your strategy.
 

What we offer

Market data

Benchmark beverage alcohol volume and value across 160+ markets with the IWSR Global Database. US Navigator provides the only holistic monthly view of the total US beverage alcohol market at state level, with data broken down by category, price tier and channel. On-Trade Value helps you compare consumer spend by market and venue type.
 

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Forecasts and consumer insight

Use the Global Forecast Suite to explore 10-year forecasts, test scenarios and plan ahead. Bevtrac helps you understand the consumer drivers, attitudes and behaviours shaping purchasing, category choice and occasions.

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Innovation and category research

Track product launches, trends and features with Radius. For a deeper view of specific categories and business questions, Strategic Studies and Reports bring together market data, consumer research, forecasts and expert analysis.

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Consulting shaped around your business

IWSR’s consulting team applies its data, consumer insight and market expertise to your business questions. Work with IWSR to assess opportunities, explore markets and develop strategies for your business.

Workers handling brown bottles in a brewery.