There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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ARE YOU A FUTURE MAKER?
Welcome to the WGSN Mentorship Programme
For information in Portuguese, Spanish, Chinese, Korean and Japanese, please scroll down.
Carla Buzasi
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With the Covid-19 pandemic changing consumer buying priorities and habits as well as affecting finance, we highlight three key shifts in the market and how they will affect design.
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With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – or the post-lockdown spending rebound – hits high streets around the world. Consumers eager to shop in physical stores and from brands they’ve not been able to find online are…
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Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of…
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Introducing Digital Lavender as our Colour of the Year for 2023.
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During this turbulent and tough time, so many of us have found a new reality for working, socialising and parenting, all without leaving our homes. Getting to grips with a new daily routine, social distancing from loved ones and a lot of extra time on our hands can sometimes make us feel overwhelmed and anxious, but…
Joanne Thomas
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