Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

Popular

More reads
Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.

As we journey towards 2021, technology will not just be about what it can do, but what we can do with it.

In our increasingly visual age where we have a surplus of information and a shortage of time, color will be an increasingly important way to cut through the noise.
