There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider
•
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider
•
Popular
WGSN Insider
•
WGSN Insider
•
More reads
As we leave the decade that brought us Netflix, Millennial pink, Whatsapp, #ad and meme culture, we truly see just how much can change in 10 years. Looking into the 2020s, increasingly intelligent technologies, social uncertainties, along with efforts to balance careers and lifestyles all contribute to ensure the…
WGSN Insider
•
Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinising brand values and looking to buy into not just a possession, but also a story and a…
WGSN Insider
•
As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.
WGSN Insider
•
What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.
Joanne Thomas
•
What the next-generation consumer wants from your brand and your products.
WGSN Insider
•
At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.
WGSN Insider
•