There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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The evolution of the no make-up look, the potential of beauty in the metaverse and gender inclusivity in skincare. That and more on today’s episode.
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The next big beauty influence, how the rising cost of living will impact consumer purchasing habits and the future of colour cosmetics and make-up. That and more on today's episode.
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WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.
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As sustainability becomes a global imperative, explore the cities that are setting the pace for change across the sustainable retail, design and infrastructure spheres.
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Sustainability innovators and activists raised awareness of marine pollution and the threats facing our seas on World Ocean Day in June, while the United Nations held its Ocean Conference 2022 in Portugal to scale up science-backed and innovative solutions.
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In this Q&A with WGSN VP of Operations & Strategy, Jocelyn Corner, she explains the five data sets that WGSN uses for trend forecasting.
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