There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider
•
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider
•
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Lights, darks and all the shades in between… Discover different pairings of colours with purple.
WGSN Insider
•
The impact of inflation and surging gas prices, the future of transportation and the effect of travel disruption on clothing purchases. That and more on today’s episode.
WGSN Insider
•
After pastel pinks dominated e-commerce assortments during the pandemic, digital-friendly brights have taken over the catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using our AI-driven TrendCurve+ methodology, we spotlight pink apparel in the US women’s market…
How important is branding to an establishment? And how, alongside supporting sustainability and championing local businesses, does it culminate in one country house hotel?
WGSN Insider
•
WGSN's City by City team puts together a curated list of the must-know exhibitions coming up globally, including sensory experiences, digital worlds and natural cycles.
WGSN Insider
•
Purple is having a moment. Find out why this trending colour is appealing to consumers in our increasingly digital future and the post-lockdown world.
WGSN Insider
•