There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
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Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

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How to forecast colour, its impact on product design and confirming the success of our colour forecasts. That and more on today’s episode.

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The impact of inflation, how the outdoor boom will affect new products and marketing trends for 2022 and beyond. That and more on today’s episode.