The evolution of the no make-up look, the potential of beauty in the metaverse and gender inclusivity in skincare. That and more on today’s episode.
Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to London and New York for the second instalment of our two-part beauty special. Hear from the friendly faces of our Beauty team.
Watch the full episode below or read on for highlights of this episode:
Q: Will the no make-up look still be a big thing in 2024?
“The no make-up make-up look will remain on trend for 2024 and beyond, with looks like the off-duty, clean girl aesthetic happily coexisting alongside more expressive and more maximal looks. There’ll also be an acknowledgement of tweakment culture within the no make-up make-up look, especially among those savvy younger consumers.”
– Clare Varga, Director, WGSN Beauty
Q: How will beauty thrive in the metaverse?
“Envisioning what the metaverse means for beauty raises many questions when it comes to an industry that has fully been built on touch and smell. The physical will merge with the digital, not as a replacement, but rather to offer another layer of deep service. Product discovery has already come in many forms, such as virtual storefronts, matching IRL and URL beauty products, increased product education and virtual trends that can be accessed from the safety of home or used to amplify the in-store experience.”
– Hannah Mauser, Strategist, WGSN Beauty
Q: In terms of hyper-personalisation and female-specific skincare, is the so-called genderless or gender-neutral product a real thing in skincare?
“Globally, 25% of Gen Z are predicted to change their gender identity at least once in their life. This means brands must adopt an all-clusive mindset to incorporate all genders, ethnicity, age and skin types with products and narratives that make everyone feel welcome, served and seen. That being said, gender-neutral skincare does not necessarily mean that products have to follow a one-size-fits-all approach and consumers will demand product efficacy.”
– Sienna Piccioni, Head of Beauty, WGSN