Blog

There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
More reads
As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up. 
WGSN Insider WGSN Insider
TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
WGSN Insider WGSN Insider
Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.
WGSN Insider WGSN Insider
Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.
WGSN Insider WGSN Insider
A/W catwalk trends, the effect of inflation on the wellness consumer and cities inspiring creativity. That and more on today’s episode.
WGSN Insider WGSN Insider
Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.
WGSN Insider WGSN Insider