There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider
•
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider
•
Popular
WGSN Insider
•
WGSN Insider
•
More reads
The cost of living and footwear, enhancing sentimental value of products and plant-based fabrics. That and more on today’s episode.
WGSN Insider
•
The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
WGSN Insider
•
Our S/S Culture Guide highlights must-see events coming up around the world, from exhibitions exploring social and political matters to the standout shows for design inspiration.
WGSN Insider
•
Discover how Digital Lavender, WGSN x Coloro’s Colour of the Year 2023, is dominating fashion across all categories.
WGSN Insider
•
What will your wardrobe look like two years from now? What about your avatar in the metaverse? Look into the future with Dennis Claeson, trend forecaster at H&M.
WGSN Insider
•
The conscious consumer in APAC, Lunar New Year food and drink and community inclusion. That and more on today’s episode.
WGSN Insider
•