There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
FashionBeautyTechInteriorsConsumer BehaviourFood & DrinkSports & OutdoorRetailMarketingProduct DesignBrand
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

Popular

More reads
From Digital Lavender to Galactic Cobalt, here are the key colours to build your palette for the year ahead.

Will there be cash in the future? Will cars be able to pay for gas? What happened with crypto? Get the answers from Scarlett Sieber, chief operating officer of Money 20/20.

Swimwear sustainability, catwalk trends during a recession and Fashion Feed hashtags for 2023. That and more on today’s episode.

WGSN’s Head of Beauty Sienna Piccioni shares the key fragrance innovations providing new product opportunities for brands

Discover the most inspiring destinations at the intersection of creativity, culture and sustainability for 2023.

Discover the must-know destinations for 2023, from outdoor-driven, liveable cities to culturally vibrant connected hubs.
