Swimwear sustainability, catwalk trends during a recession and Fashion Feed hashtags for 2023. That and more on today’s episode.
Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s Executive Editorial Director Bethan Ryder takes us to London and São Paulo to get answers on how we can adapt to the challenges of the fashion industry this year.
Watch the full episode below or read on for highlights of this episode:
Q: Swimwear sustainability can be a challenge. How can we become more sustainable?
“A number of new fabric developments have improved the swimwear industry’s environmental impact. For example, bio-based nylons are created from castor beans or feedstock and are emerging as a greener option due to the renewability of these plants, which don’t need arable land to grow.
“Also, enhanced polyamides have a unique composition that accelerate biodegradability and are recyclable, reusable and Ecotex-certified. These, as well as bio-based nylons, also break down in controlled landfills within five years.”
– Rebecca Saygi, Activewear & Swimwear Editor, WGSN Fashion
Q: As we enter fashion week season, what relevance do the catwalk trends have for men’s fashion in the cost-of-living crisis?
“Catwalks are still a major source of inspiration and designers are more focused on their consumers’ lifestyles than previously, as seen from the rise of resort and ski collections for men.
“Versatile clothing that is wearable in more than one setting for work and for social is important, as is modular, convertible and highly functional clothing that transcends seasons and will be relevant for longer, therefore more sustainable and useful.”
– Nick Paget, Senior Menswear Strategist, WGSN Fashion
Q: What are three Fashion Feed hashtags we should keep track of in 2023?
“First, keep track of innovation meant for travelling through #TravelFriendly, where we highlight designs that are lightweight, easily packable and multifunctional. Second, from the 2023 catwalks, #RacerRevival is a move on from pop punk and Y2K trends, especially key for the youth market. Lastly, check out #DigitalFashion to understand how to tackle the growing digital market, where we highlight everything from NFTs and digital collaborations to AI-generated design.
– Sofia Martellini, Senior Strategist, WGSN Fashion