There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
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Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

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AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.

We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.
