Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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From romantic sheers to soft pastels, we reveal the top catwalk trends to watch from London Fashion Week.
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From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities rising to meet the changing demands of urban living for 2024.
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Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…
From elegant comfort to hyper textures and classic styles, discover the need-to-know runway trends from New York Fashion Week.
Why is 2024 set for a warm glow? Special guest Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN’s head of colour Urangoo Samba to discuss WGSN’s colour of the year, Apricot Crush
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As Copenhagen Fashion Week kick-starts the A/W 24/25 collections, we're seeing our predictions for the new season come alive on the catwalks. The three key trends WGSN spotted at the Copenhagen Fashion Week catwalks are: understated cool, romantic yet rebellious and hyper-feminine details.
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