Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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Get exclusive insights from our latest Global Colour Workshop
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Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on.
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Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.
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As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.
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From contemporary knits to twisted tailoring and colourful leather, we reveal this season's key catwalk trends from Milan Fashion Week.
The streetwear boom continues to thrive, and retailers and brands are launching exciting new store concepts.
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From romantic sheers to soft pastels, we reveal the top catwalk trends to watch from London Fashion Week.
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