Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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BreBrands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotional approach.

Join our Consumer Tech team as round up their highlights from CES 2024, the most powerful tech event in the world, exploring what's new in the fields of automotive and entertainment, health and wellness, and tech innovations.

Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics.
This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.
Back in 2015, WGSN predicted that AI would be the next big tech leap. Today, we are at the cusp of AI becoming a major digital tool for all industries for consumers and businesses, from healthcare to fashion, urban planning, industrial design, agriculture and art.

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

Slow progress at COP28 to mandate the phase-out of fossil fuels will compel consumers to demand action from brands. Recognise consumer frustration and go above and beyond legislation to seek alternative fuels and reduce emissions.
