Blog

Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
WGSN Insider WGSN Insider
More reads
Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories. 
WGSN Insider WGSN Insider
Hyper-functional details and joyful accents come into sharp focus for S/S 22 menswear, as consumers prioritise purchases that are uplifting and versatile. 
WGSN Insider WGSN Insider
We called bast fibres as one of our Top Trends for 2022. Key when considering textiles, these fibre crops are set to grow as the fashion industry diversifies away from cotton. Plant-based bast fibres – led by linen and including hemp, ramie and jute – are gaining traction due to their potential to drive regenerative…
WGSN Insider WGSN Insider
Let’s talk about sex. It’s always been a hot topic, but what’s exciting is that the conversation is expanding.
WGSN Insider WGSN Insider
The Spanish capital has found a silver lining beyond the pandemic and made renaissance its theme for 2021. Spaniards moving back home and newcomers avoiding harsher restrictions elsewhere have brought the city a new creative energy.
WGSN Insider WGSN Insider
WGSN data shows that sustainability continues to be a key priority, with the topic remaining relevant among beauty, fashion, interiors and food and drink influencers across social media. Furthermore, a 2020 World Economic Forum survey of 21,000 people from 28 countries found that 86% want to see more sustainable and…
WGSN Insider WGSN Insider