There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
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Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

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The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.

From flesh-flashing cutouts and rising hemlines to palettes of acidic brights, LFW designers focused on a feeling of freedom and the return of mood-boosting dressing. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the second stop in Fashion Month.

WGSN has made our name forecasting trends in fashion, beauty, food and drink, interiors and consumer lifestyles. We now turn our attention to the exciting world of consumer tech.

Joy, positivity and resilience were the key sentiments across New York, as designers celebrated the return of the first IRL shows since the onset of the pandemic. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the first stop of Fashion Month.

Launched back in July 2020, the WGSN Future Makers mentorship programme partnered 26 individuals with mentors from WGSN, from design and sales to HR and content, drawing on our global pool of knowledge to match everyone with a mentor best placed to help them. Now, as our mentees graduate from the programme, we…

Launched back in July 2020, the WGSN Future Makers mentorship programme partnered 26 individuals with mentors from WGSN, from design and sales to HR and content, drawing on our global pool of knowledge to match everyone with a mentor best placed to help them. Now, as our mentees graduate from the programme, we…
