Blog

There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
More reads
Every year we reveal our highly anticipated Top Trends for the coming 12 months and beyond. In 2021, as we lived with the continuing effects of the pandemic, we experienced the accelerated rise of genuinfluencers and gamified retail, which we forecast at the tail end of 2020. So what’s coming next?
WGSN Insider WGSN Insider
Get inspired by our list of unmissable exhibitions and cultural events for Spring 2022, handpicked by our team of global experts. 
WGSN Insider WGSN Insider
Consumer marketing, packaging innovations and homes of the future. That and more on today’s episode.
WGSN Insider WGSN Insider
As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.
WGSN Insider WGSN Insider
Our Cape Town Inspiration City guide lets you explore the highlights like a local, but virtually while travel is restricted. As a cultural melting pot with a distinct character, this South African city's dynamic creative community combines the best of tech, fashion and hospitality.
WGSN Insider WGSN Insider
Influencer fatigue, marketing high-fat foods and making cryptocurrencies the norm. That and more on today’s episode. 
WGSN Insider WGSN Insider