There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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New routines are emerging to suit consumer attitudes, behaviours and habits that have shifted during the pandemic. In beauty, this means prizing certain ingredients that soothe and benefit skin and hair as well as turning to waterless formats in all kinds of products.
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Trends as a strategic tool, eco-friendly tech and how heritage brands can appeal to Gen Z consumers. That and more on today’s episode.
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As much of the world reopens, relaxed restrictions see people returning to the office, prompting governments and business alike to re-evaluate the physical workspace through a hospitality lens. Meanwhile, hoteliers, restaurateurs and plant parents are branching out and taking full-sized trees indoors.
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The renaissance in psychedelics is giving rise to swathes of new startups in the travel, wellness and health space.
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We are seeing waves of activism around the world as people become aware of the power they have to drive change. One way is through the products they choose to support, which brands are responding to by building customer feedback loops. Looking ahead, the younger generation – in particular Gen Z – has already started…
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Avatar engagement in China, the crafting demographic and sustainable colour planning. That and more on today’s episode.
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