Blog

Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.
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The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.
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The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike. 
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The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.
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Introducing our Colour of the Year for 2024: Apricot Crush. In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
The impact of digital shopping on interiors, functional versus decorative and the antiques of the future. That and more on today’s episode.
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