Trends emerging from fashion week, post-pandemic consumer anxiety and the evolution of low-alcohol beverages. That and more on today’s episode.
Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to São Paulo, Italy and Singapore. Hear from the friendly faces of our Content and Mindset teams.
Watch the full episode below or read on for highlights of this episode:
Q: What are some of the overarching themes coming out of the S/S 23 shows?
“We see the ongoing casualisation of tailoring and office-ready clothing, with brands catering to consumers’ increasingly flexible lifestyles. And although there are brands still offering over-the-top party led styles, many seem to understand the harsh reality of the rising cost of living, bringing longevity to the fore through seasonless pieces and year-round colours.”
– Sofia Martellini, Senior Editor, WGSN
Q: How are consumer emotions evolving in the post-pandemic world? Is anxiety driving their spending habits?
“In the last two years, consumers have been through a roller coaster of emotions, ultimately building emotional resilience, which is the process of adapting in the face of shock, stress, trauma and threat. Consumer choices are being impacted by this plurality of emotions, which includes anxiety. As people continue to navigate complex times, it will be increasingly important for them to connect with brands that understand, adapt and react to their emotional needs.”
– Martina Rocca, Creative Strategist, WGSN
Q: What evolutions in the no-or-low alcohol industry should drink brands take note of?
“The no-and-low alcohol beverage industry is on the rise, driven in part by heightened consumer focus on health and wellbeing. We’re seeing a shift towards mindful drinking, with non-alcohol beverages fast becoming an aspirational choice consumers are willing to pay a premium for. Now is the time for drink brands, but also restaurants and hospitality businesses, to reimagine nightlife and occasions for drinking that include the sober-curious consumer.”
– Jien Goh, Futures Consultant, WGSN Mindset