There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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Ensuring CMF diversity, using personas to define strategy and addressing demand for sustainable tech. That and more on today’s episode.
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Discover the key trends, insights and interviews from Milan Design Week 2023.
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Helen Edwards, adjunct associate professor of marketing at London Business School, shares how to detect early-stage trends from the fringes and track them to the masses.
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Consumers are treating their pets as family members and seeking designs that are functional, but aesthetically pleasing and blend seamlessly into the home.
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Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
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The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
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