There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
FashionBeautyTechInteriorsConsumer BehaviourFood & DrinkSports & OutdoorRetailMarketingProduct DesignBrand
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

Popular

More reads
Data from WGSN Fashion indicates this trend has peaked commercially

Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security.

Discover the emerging styles and aesthetics from Glastonbury, Seoul Jazz Festival and more that brands should note for 2023 and beyond.

Is talking about death still taboo today? WGSN opens a conversation to explore the shifting mindsets about death and dying.

This month the WGSN regional team was on the ground covering THAIFEX - Anuga Asia 2023, Asia’s largest and most comprehensive food and drink trade show where Thai entrepreneurs, large businesses, SMEs and startups bring their products and services to domestic and international markets. WGSN-forecasted trends were…

Join us as we take you around Ibiza, a coastal destination with an irresistible mix of fashion, music, food and wellness rooted in unique bohemian heritage.
