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Pollinator support safeguards global agricultural production

insect on leaf
Muneeb Muhamed / Unsplash
Jul 07, 2023 By WGSN Insider

Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security. Annual global food production (worth between $235bn-$577bn) relies on the direct contribution of pollinators.

Bugs Matter (UK) collects insect population data through vehicle number-plate splats and found that the number of insects sampled decreased by 64% from 2004 to 2022.

WGSN Graph

Pollination support starts with argriculture

Food producers are seeking pollinator-friendly certifications, such as Bee Friendly Farming from the Pollinator Partnership (US) and Bee Better Certified (US).

Israel-based Edete addresses the global pollination challenge with its precision technology which provides end-to-end artificial pollination, applying pollen in a targeted manner to increase crop yield, while BloomX’s (Israel) bio-mimicking technology offers sustainable solutions to increase crop yields. AgriSound’s (UK) Polly helps producers and brands boost its pollinator numbers, using its in-field sensor, reducing the need for fertilisers and pesticides.

butterfly on flower
FOX / Pexels

Other markets can follow suit

SproutWorld’s (Denmark) Makeup Liners are plantable eyeliner pencils that have a second life as bee-friendly wildflowers once planted.

hand covered in soil
Sandie Clarke / Unsplash

What can you do?

Create diverse pollinator habitats in both urban and rural landscapes and invest in technology that helps improve pollinator density.

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