Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security. Annual global food production (worth between $235bn-$577bn) relies on the direct contribution of pollinators.
Bugs Matter (UK) collects insect population data through vehicle number-plate splats and found that the number of insects sampled decreased by 64% from 2004 to 2022.
Pollination support starts with argriculture
Food producers are seeking pollinator-friendly certifications, such as Bee Friendly Farming from the Pollinator Partnership (US) and Bee Better Certified (US).
Israel-based Edete addresses the global pollination challenge with its precision technology which provides end-to-end artificial pollination, applying pollen in a targeted manner to increase crop yield, while BloomX’s (Israel) bio-mimicking technology offers sustainable solutions to increase crop yields. AgriSound’s (UK) Polly helps producers and brands boost its pollinator numbers, using its in-field sensor, reducing the need for fertilisers and pesticides.
Other markets can follow suit
SproutWorld’s (Denmark) Makeup Liners are plantable eyeliner pencils that have a second life as bee-friendly wildflowers once planted.
What can you do?
Create diverse pollinator habitats in both urban and rural landscapes and invest in technology that helps improve pollinator density.