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Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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How can seemingly inconspicuous microorganisms such as algae, fungi and slime mould become the catalysts for shaping a better tomorrow?
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Step onto the streets of New York City and be inspired by all it has to offer just in time for fashion week.
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The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.
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We examine the reasons why consumers are keen to explore their sexuality now, from the growing adult toy market to a focus on sexual health.
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Is the low-and-no alcohol movement a passing fad? Or is it here to stay? WGSN’s Food & Drink team explores the opportunities in this sector, from premiumising drinks to mood-boosting ingredients.
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Take a journey into retail, hospitality and culture as we unveil the coastal cities to watch for 2023.
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