There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Our planet is currently experiencing a biodiversity crisis caused by human activity. Scientists have called this moment in time the ‘sixth mass extinction’.
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For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…
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WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.
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The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?
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From aircraft innovation that mimics the flight of a bird to beehive-inspired packaging, discover how biomimicry has helped build the world as we know it today
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