The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?
In this episode, WGSN’s Executive Editorial Director Bethan Ryder speaks to WGSN Interiors Strategists Bonnie Pierre-Davis and Cassandra Gagnon on the trends and drivers shaping Holiday decor.
We kick off our discussion by examining how consumers are reimagining gifting, including the resurgence of traditional values, the rise of formal table settings and more. It’s not just about store-bought presents, however; more people are discovering the joy of making and adding a personal touch to their gifts in line with the conscious crafting movement.
As sustainability remains a focus for consumers and brands alike, it’s no surprise that it also influences how we wrap our gifts. We offer insights into sustainable gift wrapping methods, from reusable materials to eco-friendly designs.
WGSN subscribers can explore our full suite of Holiday forecasts on our site. Alternatively, request a demo to discover key consumer drivers for the 2023 Holiday season and beyond.
Prioritising craft and personalisation
“As we approach this busy time of year consumers are opting to craft their gifts as a way to save money, but also to make that gifting experience feel more personal. This applies to A/W celebrations whereby consumers are seeking creative moments or activities to get everyone involved with either crafting decor and centrepieces or even creating handmade greeting cards.”
– Bonnie Pierre-Davis, Interiors Strategist, WGSN
Spreading the Holiday cheer
“There’s been a normalisation around the Holidays coming earlier each season. There were definitely years past where there was grinchy behaviour if it was out in stores in say, September, but there’s been a shift in attitude where we need that joy, celebration, Holiday spirit to latch on to. So people have become a lot more relaxed with embracing that festivity earlier and earlier.”
– Cassandra Gagnon, Interiors Strategist, WGSN