Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.
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Our planet is currently experiencing a biodiversity crisis caused by human activity. Scientists have called this moment in time the ‘sixth mass extinction’.
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For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…
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WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.
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The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?
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