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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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More reads
Jen Keane, CEO and founder of Modern Synthesis, discusses the future of biomaterials and what brands can do to become more involved in this sector.
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As Milan Design Week approaches, get insights from WGSN correspondent Diana Lee via our Milan guide, from upcoming creative areas to new sustainable concepts.
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Recession-proofing your company and how to cater to the digital nomad consumer. That and more on today’s episode.
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