Consumer Insight
Sports & Outdoor
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Consumer Insight
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Colour
Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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Latest
Sports & Outdoor
Product Design
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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City by City
Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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Consumer Insight
Sports & Outdoor
WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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Popular
Fashion
Beauty
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Fashion
Sustainability
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More reads
City by City
Our Halal-Friendly Cities guide spotlights destinations offering design and lifestyle inspiration that meets the faith-based needs of halal consumers.
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WGSN
Soneva’s Sonu Shivdasani OBE shares how he fulfils his role as “Guardian of the Culture” via his sustainable resorts brand that answers the demands of conscious travellers.
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Video
Navigating radical transparency, using data for seasonal planning and designing for accessibility. That and more on today’s episode.
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